The most important facts in brief:
- Advantage of promotional items with logo: Inexpensive, useful promotional gifts that increase your brand awareness and regularly remind customers of your company.
- The most popular giveaways: Key rings, lighters, pens, tape measures, folding rules.
- Design options: Image/photo print, logo, slogan, QR code, contact details, pattern and various colors.
- Staging options: Trade fairs, trade events, company events, shops/sales outlets, direct mailings.
All questions & tips for your branding at a glance:
- 1. what is meant by promotional items?
- 2 Why should you have promotional items printed with a logo?
- 3. how can giveaways with a logo contribute to greater brand awareness?
- 4. are promotional items with a logo tax-free?
- 5. which promotional items with logo are the most popular?
- 6. what design options are available for printing promotional items?
- 7. where can you offer printed giveaways with a logo as a promotional gift?
- 8. how can you have giveaways printed with a sustainable logo?
- 9. how do you find out whether giveaways make the company better known?
- 10. in what quantity should you have promotional items printed with a logo?
1. What is meant by promotional items?
- Cost-effective: Giveaways are inexpensive products that do not exceed a value of €10 and can be produced in large quantities.
- Wide reach: They are distributed to a broad target group at trade fairs, events, in stores or directly to customers.
- Long-term presence: They are frequently used in everyday life.
- Versatile: Giveaways can include a variety of products, such as lighters, pens, water carts, tape measures or folding rulers.
- Portable: They are small and light, which makes them easy to distribute.
2 Why should you have promotional items printed with a logo?
- Low production costs: The production of promotional items is cost-efficient, especially for large quantities. This means you can achieve a big impact even with a small budget.
- Promoting brand loyalty: Useful and high-quality giveaways convey appreciation and increase the loyalty of your customers.
- Positive associations: Practical giveaways with a logo create positive associations because they make your customers’ everyday lives easier.
- Increased customer contact: Regularly used articles provide ongoing reminders and generate interest in your company.
3. How can giveaways with a logo contribute to greater brand awareness?
Giveaways with logos are more than just promotional gifts – they are ambassadors for your brand that can build trust and increase your brand awareness.
Find out how these inconspicuous helpers can achieve great things:
- Strengthening brand identity: logo, colors and slogan on articles consistently reinforce your brand image.
- Word-of-mouth propaganda: Attractive giveaways are passed on and increase your customer base.
- Increased everyday presence: Frequently used items such as pens or lighters keep your brand permanently visible.
- Building trust: High-quality promotional products convey professionalism and increase customer confidence.
4. Are promotional items with a logo tax-free?
- Prerequisites: This regulation applies if the entrepreneur is entitled to deduct input tax. Otherwise, the limit refers to the gross value.
- Employee gifts up to 50 euros are tax-free: Gifts to employees are tax-free up to a value of 50 euros per month. This applies to non-cash benefits that are given regularly and are not tied to special occasions.
Example: At the end of the year, an entrepreneur decides to give his business partners power banks as a gift. Each powerbank costs 9.50 euros net. These giveaways are tax-free as they do not exceed the €10 giveaway limit and therefore do not incur any additional tax obligations.
With the giveaway limit of 10 euros, the net value is considered, which means that the gross value can be up to 11.90 euros.
5. Which promotional items with logo are the most popular?
- Key rings: They are easy to distribute and provide constant visibility for your brand. They are even more useful when they also have a folding rule dangling from them. 😉
Take a look at our mini folding rule keyrings here! - Lighters: They are useful and are frequently used in everyday life. They are compact and offer a good advertising space.
Click here for the printable lighters!
- Pens: They are indispensable in everyday life and universally useful. They offer high visibility for your brand.
Click here for the printable pens! - Roll-up tape measures: They are not only practical for craftsmen and DIY enthusiasts, but can be used by everyone. They offer a large area for your logo and are durable.
Print roll tape measures now!
Click here for our bottle opener folding rule!
6. What design options are available for printing promotional items?
- Color selection and corporate colors: Use your brand colors and fonts to ensure recognition and create a consistent look.
- Logo placement: Place your logo in a highly visible position on the item to ensure maximum visibility. For larger items, you can place the logo in several places or on both sides.
- Personalized images and QR codes: Print giveaways with images or illustrations that represent your brand or campaign. Integrate QR codes that lead to your website or special offers to connect the physical product with digital content.
- Graphics and patterns: Use unique patterns or graphics that match your brand and make the article more interesting.
- Slogans and messages: Add a concise slogan or short message that reinforces your brand message. Integrate important contact information such as website or phone number to facilitate communication with potential customers.
- Printing techniques: Pad printing is perfect for detailed and precise prints on uneven surfaces. Doming is a special technique for a 3D effect for a particularly elegant design.
7. Where can you offer printed giveaways with a logo as a promotional gift?
Have you ever taken promotional items from a trade fair and still have them at home or in the office? These small, practical gifts often remain in use for a long time and constantly remind us of the brand behind them.
These are the most suitable places and opportunities for distributing promotional items:
- Trade fairs and exhibitions: Ideal for reaching a large number of potential customers. Visitors often expect promotional gifts and are happy to take them with them.
- Corporate events and conferences: These offer a concentrated target group that is interested in your industry. Giveaways can be distributed as part of welcome packs or as gifts at presentations.
- Stores and points of sale: Giveaways can be offered directly in your stores or points of sale. Customers are happy to receive small gifts, which strengthens customer loyalty.
- Direct marketing and mailings: Send giveaways together with your promotional materials to increase the attention of recipients and keep your brand in their minds.
Pro tip: Use seasonal occasions for your giveaways!
Special events such as holidays or seasons offer ideal opportunities for distributing giveaways. A prime example is the “Christmas giveaway” concept: many companies use the Christmas period specifically to distribute festive promotional gifts.
The increased attention and receptiveness of customers during the Christmas period significantly increases the effectiveness of your promotional items.
8. How can you have giveaways printed with a sustainable logo?
- Wood: Wood is a natural, renewable material that is ideal for sustainable promotional items. Printed wooden items such as folding rules or pens are durable and leave a positive impression.
- PAH-free: Products without PAH have less impact on the environment. PAH is difficult to break down in nature and can accumulate in the food chain. All multipurpose knives from Bauer Maßstabfabrik are PAH-free!
- Reusable products: Rely on promotional items that can be used several times, such as reusable tool bags, tape measures or spirit levels.
- Quality over quantity: It is of great importance to choose a wholesaler that offers you the highest quality for your sustainable giveaways, because high-quality items have a longer lifespan and stay in use longer, which reduces their ecological footprint.
- Made in Germany: Thanks to the Bauer scale factory, you can have all these popular giveaways printed with your logo in the highest quality. We produce all our promotional items in Germany and have been doing so for over 75 years!
9. How do you find out whether giveaways make the company better known?
Social media engagement
- Interactions: Analyze the number of likes, shares and comments your posts receive about the stray articles. A high level of engagement indicates a positive response.
- Hashtags and mentions: Use specific hashtags and track their usage. This helps you to see how often and in what context your brand is mentioned.
- Traffic analysis: Monitor the traffic on your website after you have distributed giveaways. An increase in visitor numbers can be an indicator of increased brand awareness.
- Conversion tracking: Track how many of the new website visitors become customers. Giveaways can help convert potential customers into paying customers.
- QR codes: Add QR codes to your giveaway items that lead to special landing pages or offers. Track how often these codes are scanned to measure the direct impact of the items on your website traffic.
10. In what quantity should you have promotional items printed with a logo?
The right amount of giveaway items with your logo is crucial to the success of your advertising campaign. Here are some considerations to help you decide:
Optimal quantities for trade fairs and events:
A broad distribution is recommended for trade fairs and large events. Plan for around 20-50% of the expected number of visitors. For a trade fair with 10,000 visitors, this would be 2,000 to 5,000
promotional items.
Large order quantities offer several advantages:
- Cost savings through volume discounts
- Time savings through infrequent orders
- Flexibility for different marketing strategies
Use economies of scale – With a larger quantity of promotional items you can:
- Plan more comprehensive marketing campaigns
- Addressing different target groups
- Respond flexibly to different advertising opportunities
Pro tip: Take advantage of the benefits of ordering large quantities. Contact us for attractive volume discounts and non-binding advice.
Dear reader,
BAUMA has stood for first-class promotional gifts for over 75 years. With 150 years of experience and state-of-the-art printing methods, we produce high-quality promotional gifts that show off your branding to its best advantage.
Our guide “Giveaways with logo: How to successfully spread your branding” answers your most important questions about effective promotional items. We will help you to impress at all levels with your promotional items.
Do you have any questions about our products or offers? We will be happy to advise you personally.
Best regards from Laufen,
Your BAUMA team
Would you like to have folding rules or other measuring tools printed?
We will be happy to advise you without obligation and, of course, free of charge. Write to us using the contact form or call us on +49(0)868289850.
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Video: Do you already know the Bauer scale factory?
Bauer Massstabfabrik manufactures high-quality, individually designed measuring tools under the motto “Made in Germany”. Our product range includes image prints on colorful painted scales, rolling tape measures, cutter knives and water carts.
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