At a glance:
✓ Effective Advertising: Practical folding rulers with custom printing.
✓ Product Variety: Wood, plastic, fiberglass – fully customizable.
✓ Sustainable: FSC®-certified folding rulers for CSR & image building.
✓ Flexible: Large quantities & custom special requests available.
✓ Experience since 1948: BAUMA® – Your partner for high-quality rulers.

Get your yardstick printed – With your desired imprint
Are you looking for custom promotional yardsticks or want to have existing yardsticks printed and use them as promotional gifts? Then we are the right contact for you. With us, you’ll get the best yardstick advertising and custom printing according to your wishes. Of course, we print both the front and back, and if needed, with different designs. Our portfolio ranges from unique gadgets to birthday messages or funny quotes. If you’d like to start with a small sample, that’s no problem either. We also offer smaller quantities!

Get your meter stick custom printed – Your advantages with Bauer Massstabfabrik
Every craftsman needs yardsticks, as they are extremely practical tools. From being an essential household item for amateurs to high-quality equipment for professional craftsmen, a yardstick can be just about anything. However, there is one thing a meter stick should not be: unprinted. That’s because a folding rule is simply the perfect advertising medium to create a good impression with customers.
As your advertising professionals, we offer the printed yardstick as the perfect promotional gift for your customers. You can get your custom-branded yardstick from us as a high-quality tool or as an affordable giveaway. The benefits of yardstick printing with BAUMA® include:
- Yardstick advertising with BAUMA® makes sense
- Custom product selection for every advertising purpose & as a giveaway
- Customer satisfaction is a priority at BAUMA®
- Benefit from our 70 years of experience
- Wide range of quality products with a good price-performance ratio
- On-time delivery and flexible scheduling upon agreement
- Individual customizations according to your vision and needs

With over 150 years of expertise in scale manufacturing, we can fulfill almost any customer request. Our wealth of experience serves as the background for supporting you on your path to individual advertising with meter sticks.
As you can see, promotional items are particularly beneficial for craftsmen and craft businesses. Printing on yardsticks, spirit levels, and measuring tapes is ideal because these products are essential to daily work! When printed with your company logo, they create a professional impression and are less likely to get lost!
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More InformationGet your meter stick custom printed – Individual, unique & comprehensive
Our extensive and innovative range ensures the perfect folding rule advertising with a personalized imprint. When you want to print a meter stick, the product must precisely meet your advertising requirements.
We demonstrated our innovative strength back in the 1980s when BAUMA® invented and patented the 90-degree snap-in angle bracket, which remains our most successful scale fitting to this day. As a result, our B400 model has become a top seller.
Do you want to print a specific meter stick as a giveaway for your discerning customers? In addition, we can offer you this selection of various products:
- Yardstick for wood specialists
- Yardstick with steel spring joints
- Yardstick with plastic joints
- Yardstick with side metal fittings
- Simple wooden yardstick for craftsmen
- Mini yardsticks as keychains
- Glass fiber yardstick
- Glass fiber reinforced plastic yardstick
- Standard plastic yardstick
- Ten-section one-meter-yardsticks
Whether you want to print a meter stick on both sides or place a small order, BAUMA® is always the right choice when it comes to yardsticks as promotional items.

Yardstick with name, logo & text
We are pleased to advise you on the product selection for your personalized promotional items. Customize your yardsticks according to your preferences.
Our range of 19 basic lacquers, supplemented by 10 additional special lacquers, leaves no advertising desires unfulfilled. Different lacquered strips are also possible. Our promotional yardsticks come in lengths ranging from 0.5 to 4 meters. Share your requests for special scaling or specific color preferences.
The freedom of design is ensured by image printing with white backing on colorful yardsticks. Any image or photo can be printed on the yardsticks, just like your custom company logo. Advertising with yardsticks is our specialty, and providing service-oriented customer care is our commitment. With us, your yardstick becomes a unique promotional item. Whether you want to realize your cost-effective yardstick advertising or are looking for a particularly high-quality giveaway, BAUMA® turns your advertising wishes into reality.

We can usually fulfill your wishes with our range of 19 basic lacquers, and we also offer 10 additional special lacquers. We print your custom meter stick extensively, including your own images. Challenge us with your demands. From affordable colorful giveaways to high-end promotional gifts, we offer a wide range of yardstick advertising products.
Together, we will find the advertising solution that suits your individual requirements. BAUMA® will then transform the result into the perfect meter stick advertising for your purposes. As mentioned before, we print and manufacture yardsticks according to your individual wishes. The possibilities are almost limitless. For example, you have the option to print a personal photo, image, design, name, or text. Combinations are also possible.

Yardstick with name, logo & text
Folding rules are indispensable for professional craftsmen as well as DIY enthusiasts. Yardsticks with custom prints are versatile and can be used as professional measuring tools or affordable giveaways. They are a true classic choice for customer gifts. In the field of advertising, yardsticks are essential for the crafts sector.
Printing meter stick advertising
The folding ruler is particularly suitable for company advertising because everyone can use this practical tool. Simple yardsticks are part of the essential inventory in households, while high-quality measuring sticks are used in crafts and industries. As a manufacturer and distributor, BAUMA® offers you a complete package for your yardstick giveaways. Are you looking to advertise with yardsticks?
- We provide consultation regarding the imprint
- We offer a selection of products in varying qualities
- We guarantee on-time delivery

Printing Sustainable Promotional Items: FSC® Yardsticks from BAUMA®
In times of climate change, growing resource scarcity, and an increasing environmental awareness in society, sustainability is becoming an ever more strategic necessity for companies – including in marketing and customer retention. Promotional gifts play a central role in this: they are visible ambassadors of the brand and convey values directly. Therefore, the question of what is given as a gift is just as important as how and why.

With the Combination of Environmental Awareness and Brand Communication, Companies Position Themselves Perfectly and Secure Various Advantages:
Sustainability as Part of Brand Identity
Modern consumers expect more from companies than just good products – they expect responsibility. A sustainable promotional gift signals: This company acts with environmental awareness, thinks long-term, and takes social responsibility. This strengthens trust in the brand and promotes customer loyalty – particularly among a younger target audience, for whom ethical consumer behavior is increasingly important.
Eco-Friendly Action as a Competitive Advantage
Sustainable promotional items – such as an FSC®-certified yardstick – appear high-quality, thoughtful, and values-driven. Companies that position themselves clearly in this regard stand out from the competition and can make strong arguments in B2B communication with points like sustainable forestry, durability, and local production.
Added Value with Practical Use – Instead of Short-Lived Giveaway Items
A sustainably produced yardstick is not only an ecological statement but also a practical, durable everyday tool. This increases the likelihood that the item will be used long-term – and thus the promotional message remains present for a longer period. This is in stark contrast to disposable items, which often end up in the trash within a few days and can negatively affect the brand image.

Meeting CSR Requirements & Procurement Guidelines
More and more companies and institutions are adopting sustainable procurement policies or committing to specific environmental standards as part of their Corporate Social Responsibility (CSR). To succeed as a supplier, one must offer sustainable alternatives – and clearly communicate which certifications and standards are met (e.g., FSC® or REACH compliance).
A promotional gift like an FSC® yardstick from BAUMA® meets several key requirements of modern corporate communication:
- It combines practical use with positive brand perception.
- It conveys credibility and value orientation.
- It supports corporate sustainability goals.
- And, last but not least, it serves as a friendly conversation starter.
Various BAUMA® models with FSC certification are perfectly suited as high-quality giveaways.
Model | Material | Suitable for |
FSC® Yardstick B600-650 | Glass birch wood with external metal fittings and hidden rivets | Professional model for tradespeople |
FSC® Yardstick B700 | Glass birch wood with oiled steel hinges for smooth operation | Ideal for the wood industry, carpenters, or joiners |
FSC® Yardstick B400N | Beech wood with coated fittings | Standard model for all industries |
Learn more about the individual models in the BAUMA® product catalog.
Do you value sustainability and want to have yardsticks printed?

High-Tech Printing Technology at BAUMA® – Precision That Impresses
When it comes to printing yardsticks, BAUMA® has set standards for decades – quite literally. The company is considered a pioneer in the field of image printing on yardsticks and has gained a leading position in the industry through continuous investments in modern technology and years of experience. Those who have a yardstick printed at BAUMA® benefit from a well-thought-out printing process that combines quality, precision, and durability.

With the latest techniques such as pad printing and digital printing, a wide variety of designs can be precisely transferred onto the material – whether it’s a simple logo, a multicolored text, or a detailed photographic image. These technologies have been specifically adapted to meet the requirements of yardsticks, ensuring that even the smallest details, such as fine lines or complex color gradients, are displayed clearly, with high contrast and lasting durability.
A yardstick with a print from BAUMA® stands out due to:
- Brilliant colors
- Razor-sharp contours
- High resistance to abrasion and weathering

BAUMA® ensures consistent precision from the first to the last piece. This is achieved through automated quality controls, standardized color systems, and a controlled workflow. Companies that want to use yardsticks as promotional gifts in larger quantities – for example, at trade shows, events, or as customer gifts – can rely on the fact that each yardstick meets the high standards of their brand.
Especially for corporate designs, where color accuracy and recognizability are crucial, this consistency is a significant advantage. Logos appear in the desired company colors, even with more complex CMYK graphics. This not only ensures a high-quality appearance but also builds trust with the recipient, as a professionally printed yardstick looks high-end, well thought-out, and signals appreciation.

In addition, BAUMA® supports its customers with personalized advice on the optimal printing technique, color choice, and positioning of the print – tailored to the intended use.
Whether it’s a one-sided print, double-sided design, or special requests such as numbering and QR codes: The technical infrastructure allows for customizations even with large quantities, without compromising on quality.
In short: When you have a yardstick printed at BAUMA®, you’re choosing a high-quality, precise, and visually appealing solution that sets new standards in technology and quality. Ideal for companies that don’t want to compromise on their promotional materials – whether in small quantities or for large orders.

Your Benefits with BAUMA®’s High-Tech Printing Technology
- Highest Precision: Brilliant colors, razor-sharp lines, and highly detailed logos – ideal for professional promotional items.
- State-of-the-Art Technology: Digital pad printing – tailored to yardsticks of all kinds.
- Perfect for Large Quantities: Consistent print quality with high volumes – no compromises on color accuracy or detail precision.
- Ideal for Your Corporate Design: Exact implementation of your CI colors, logos, and images – guaranteed recognizability.
- Personalized Consultation: Personalized support with printing techniques, placement, and special requests such as QR codes or serial numbers.

Target Groups & Areas of Application – Who Has Yardsticks Printed?
A printed yardstick is a highly attention-grabbing promotional item with great everyday utility. Therefore, by 2025, it is no longer just traditional trade businesses or construction companies that commission personalized yardsticks from BAUMA®. More and more companies from various industries are discovering the benefits of this durable promotional gift.
Typical target groups still include construction companies, carpentry shops, joinery businesses, and other craft companies that have yardsticks printed with their own logo, slogan, or contact information – either as a customer gift or as a daily tool for their own staff. However, even DAX-listed corporations and large industrial companies rely on high-quality printed yardsticks as part of their brand communication.
Tip: Companies often have their yardsticks labeled to permanently display contact information or specific details.
A particularly creative use of the yardstick is found in the areas of associations, sports clubs, and federations. For example, football clubs use printed yardsticks as fan merchandise or promotional items – featuring the club logo, club colors, and special designs that evoke emotions and foster a sense of connection. Similarly, insurance companies, banks, and companies from the financial and service industries like to use this versatile promotional gift to remain permanently in the memory of customers.

The production and processing industry is also discovering the yardstick as a robust promotional item that immediately establishes a connection to the brand in the daily work environment.
Whether for equipping distribution partners, for promotional activities in the field, or for employee retention – the benefits of a custom-designed yardstick go far beyond the traditional promotional purpose.
Typical areas of use include, for example:
- Giveaways at trade show booths, exhibitions, and industry events
- Anniversary campaigns with special designs or limited editions
- Promotional gifts for customers and business partners
- Merchandise products for fans and brand ambassadors
- Onboarding or welcome gifts for new employees
Thanks to the ability to print logos, images, company colors, or QR codes with razor-sharp precision, yardsticks can be customized and aligned with the brand. This makes it a perfect promotional item for any company that focuses on sustainability, functionality, and brand impact – whether in the craft sector or in a corporate environment.
Tip: Also available in very large quantities – even with complex print designs!

Do you want to print yardsticks or other measuring tools and use them as giveaways?
We are happy to provide you with non-binding and free consultation. Please reach out to us via the contact form or call us at +49(0)868289850.
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Video: Have you heard of Bauer Massstabfabrik?
Bauer Massstabfabrik specializes in manufacturing high-quality, individually designed measuring tools under the motto “Made in Germany.” Our product range includes various items such as image prints on brightly lacquered yardsticks, tape measures, utility knives, and spirit levels.
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More InformationDo you need to print yardsticks or other measuring tools?
We are happy to provide you with non-binding and free consultation. Please reach out to us via the contact form or call us at +49(0)868289850.
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